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Accurate, usable data is important for every endeavor. Whether it's targeting a universe of likely voters for a political campaign, identifying potential donors for a nonprofit organization, or conducting a poll to test messaging for a media buy, data is key to success.
TAG uses state-of-the-art-technology to stay ahead of the curve when it comes to making smart, data-backed decisions.
Voter & Audience Targeting
Finding the right audience for your message is critical to move dialogue and generate action. TAG uses highly targeted databases and targeting tools, so you have the right message for the right universe.
No campaign or nonprofit ever finishes its fundraising. When the well runs dry, you need to find a new flow of funds to mine. TAG works with clients to build out a network of potential funders using existing relationships, untapped likely donors, and potential donors whose demographics and interests match their base.
Every message needs to be tested to ensure it reaches your audience in the most effective way. Often times, campaigns and organizations are speaking with the right people, but using the wrong message. With sound methodology, TAG works closely with our vendors and clients alike to cut down on costs and make high-quality polling affordable for clients of all sizes.
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