Communications

The cornerstone of any successful public relations campaign is effectively developing and deploying our client’s message. At TAG, we are laser-focused on distilling our clients’ objectives into effective messaging. We use our strong media relationships to deliver the message, generating placements, and favorable coverage. 

 

TAG partners with clients’ projects whether we are filling the role of on-air spokesperson, or media-training our client’s staff behind the scenes.

 

At TAG, we understand how to use the national and local media to ensure your message breaks through the noise, and gets the greatest resonance and traction.

Bronx Borough President
Vanessa Gibson

In 2021, TAG provided full-service communications and media relations for Vanessa Gibson's historic campaign for Bronx Borough President. We consistently placed stories and op-eds in the months before the election, fielded dozens of press inquiries about the campaign, provided debate prep and talking points for the candidate, planned and executed press conferences, and handled the campaign's crisis communications.

We are proud to have been part of Gibson's team propelling her to win the Democratic nomination and becoming the Bronx's first woman and first Black Borough President.

Metal Trades

In 2018, TAG partnered with the Metal Trades union as they headed to Washington, DC to demand passage of the Jones Act. Our work included securing a location for the press conference, ensuring a smooth run of show, running logistics on the day of the press conference, and getting press coverage of the event.

FairVote
In 2018, TAG worked with FairVote on a communications strategy designed to influence the Mayoral Charter Revision Commission to adopt Rank Choice Voting (RCV) in New York City.

This campaign led to numerous op-eds and placement of articles in major publications like City & State, Gotham Gazette, The Daily News, and The New York Times. RCV played a major part in the Commission’s final 2018 report, and was ultimately put to New York City voters and passed in a referendum in 2019. Starting in 2021, New York City’s municipal elections are using RCV.
CWA Local 1180
In 2017 and 2018, TAG worked with CWA Local 1180 and PowHer to organize the annual Equal Pay Day Rally at New York City Hall. The rally was a success as we secured the attendance of city and state elected officials, ran logistics day of the event, placed op-eds to coincide with the event, and earned press coverage in numerous citywide outlets.