The cornerstone of any successful public relations campaign is effectively developing and deploying our client’s message. At TAG, we are laser-focused on distilling our clients’ objectives into effective messaging. We use our strong media relationships to deliver the message, generating placements, and favorable coverage.
TAG partners with clients’ projects whether we are filling the role of on-air spokesperson, or media-training our client’s staff behind the scenes.
At TAG, we understand how to use the national and local media to ensure your message breaks through the noise, and gets the greatest resonance and traction.
Bronx Borough President
In 2021, TAG provided full-service communications and media relations for Vanessa Gibson's historic campaign for Bronx Borough President. We consistently placed stories and op-eds in the months before the election, fielded dozens of press inquiries about the campaign, provided debate prep and talking points for the candidate, planned and executed press conferences, and handled the campaign's crisis communications.
We are proud to have been part of Gibson's team propelling her to win the Democratic nomination and becoming the Bronx's first woman and first Black Borough President.
In 2018, TAG partnered with the Metal Trades union as they headed to Washington, DC to demand passage of the Jones Act. Our work included securing a location for the press conference, ensuring a smooth run of show, running logistics on the day of the press conference, and getting press coverage of the event.